The Dos and Don’ts of Product Inserts for E-Commerce Businesses

Product inserts are a great way for e-commerce businesses to engage with their customers and provide additional information about their products. However, there are some dos and don’ts that businesses should keep in mind when creating and using product inserts. In this article, we’ll explore some of the most important dos and don’ts of product inserts.

Dos:

1. Keep it Simple: Product inserts should be easy to read and understand. Keep the language simple and avoid technical jargon.
2. Provide Value: Use product inserts to provide additional value to your customers. This could include tips on how to use the product, ideas for how to get the most out of it, or even a discount code for their next purchase.
3. Use High-Quality Materials: Product inserts should be printed on high-quality paper or cardstock to ensure that they stand out and are durable enough to withstand shipping.
4. Make it Personal: Use product inserts to connect with your customers on a personal level. Include a message thanking them for their purchase, or a note from the founder of the company.
5. Promote Your Brand: Use product inserts as an opportunity to promote your brand. Include your logo and tagline, and encourage customers to follow you on social media.

Don’ts:

1. Don’t Be Pushy: Product inserts should not be overly promotional. Avoid using language that makes customers feel like they are being sold to.
2. Don’t Overwhelm Customers: Product inserts should be short and to the point. Don’t overload customers with too much information or too many calls to action.
3. Don’t Confuse Customers: Product inserts should be clear and concise. Avoid using technical terms or industry-specific language that customers may not understand.
4. Don’t Skimp on Quality: Product inserts should be printed on high-quality materials. Don’t cut corners by using low-quality paper or printing methods.
5. Don’t Forget About the Environment: Use environmentally-friendly materials whenever possible. Consider using recycled paper or soy-based inks.

In conclusion, product inserts can be a great way for e-commerce businesses to engage with their customers and provide additional value. However, it’s important to keep the dos and don’ts in mind when creating and using product inserts. By following these guidelines, businesses can create effective product inserts that connect with their customers and promote their brand.